Keep Your Momentum Going: Ring In the New Year with Holiday Shopper Insights

03/29/2019
During the holidays, retailers see higher traffic and orders than they do any other time of the year, which means you have the highest volume of shopper data at your fingertips. Here are three ways you can harness that data and engagement through personalized shopper marketing during the post-holiday glow and throughout 2019.

What Is the Fourth Industrial Revolution?

03/29/2019
The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. It’s a fusion of advances in artificial intelligence (AI), robotics, the Internet of Things (IoT), 3D printing, genetic engineering, quantum computing, and other technologies. It’s the collective force behind many products and services that are fast becoming indispensable to modern life. Think GPS systems that suggest the fastest route to a destination, voice-activated virtual assistants such as Apple’s Siri, personalized Netflix recommendations, and Facebook’s ability to recognize your face and tag you in a friend’s photo.

Sending an Email using Macros in Lightning

03/18/2019
As part of the Service Cloud and the Service Console, you can provide your users access to Macros. Macros are like little robots that take over the items that you do repeatedly on a daily basis. An example of something that makes a good Macro is sending an email that already has a template and the user doesn’t need to make any modifications to it.

A New Salesforce Developer Series! Salesforce Summaries is here…

03/18/2019
One of the most helpful, and in my opinion, most underrated ways to get some comprehensive insights into cutting edge Salesforce related topics is to watch the videos from the Salesforce Developers YouTube channel

DMPs are Evolving to Match Needs of Modern Marketers

03/12/2019
When the first generation of Data Management Platforms (DMPs) arrived on the digital marketing and media scene a little more than a decade ago their primary use case was employing data to drive targeted advertising on the open web. This was the era when a targeted banner ad on a website was a cutting-edge way to reach consumers. However, as we'll see, marketers are facing a new set of challenges and finding ways to leverage DMP to address them.

Global Study: Majority of Organizations Plan to Digitally Transform, yet 84% of Businesses Stalled by Integration Challenges

03/08/2019
91% of Organizations Believe Revenue Will Be Negatively Impacted if Digital Transformation Initiatives Aren't Successfully Completed SAN FRANCISCO – February 27, 2019 – MuleSoft, provider of the leading platform for building application networks, today announced the findings of the 2019 Connectivity Benchmark Report on the state of IT.

Three Simple Ways Any Business Can Use Salesforce Einstein Artificial Intelligence

03/08/2019
There are so many misconceptions about artificial intelligence – from evil movie robots to computers plotting to take our jobs – that many people may assume it’s too difficult or risky to even fool with. It’s not. We have three easy ways any business can use Salesforce Einstein AI. First, some news that may come as a relief: This is going to be way easier than you might think. And if you have questions, we have answers here.

Salesforce Positions

03/05/2019
Salesforce Positions

Tutorial – Measuring Customer Satisfaction (CSAT) With Salesforce

03/05/2019
Customers are the most important part of any company. You might have a stellar product and amazing employees but without customers, you don’t have a business. Which is why the best companies use customer satisfaction (CSAT) surveys to gauge customer experience.

How Will Gen Z Impact B2B Marketing? Is the Salesforce Platform Ready?

03/05/2019
Gen Z are the generation born from the mid-1990s onwards*. You may have heard about this cohort as the emerging new breed of consumer to target (B2C), or in 2016 when they started trickling into the workforce. As we move into 2019 and beyond, Gen Z’ers are joining the workforce in larger numbers, a generation that’s surpassed Gen X, and already two-thirds the size of the notoriously large ‘baby boom’ generation (source).

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