Khám phá Customer 360: Chìa khoá tối ưu hoá quản lý khách hàng dành cho doanh nghiệp

To meet these expectations, Salesforce Customer 360 stands out as a comprehensive solution, providing deep and consistent insights into each customer. This platform allows businesses to integrate and analyze data from various sources, thereby creating personalized and seamless experiences. With Salesforce Customer 360, companies can optimize customer management, enhance satisfaction, and maintain strong relationships with their customers.

What is Customer 360?

Salesforce Customer 360 is Salesforce's advanced CRM platform designed to provide a comprehensive and integrated view of customer data. By aggregating all information related to customers—from website inquiries and purchase history to complaint activities and interactions with support—Customer 360 creates a single, complete customer profile.

This platform allows businesses to store and share data synchronously across the organization, making it easy for members to access and utilize important information. With Customer 360, companies can harness the value of customer data, optimize multichannel experiences, and achieve sustainable competitive advantages. Salesforce Customer 360 integrates all solutions from Salesforce, including Sales, customer service, marketing, commerce, IT, and analytics, onto a single platform, providing comprehensive and effective customer management capabilities.

The Importance of Customer 360 in Enhancing Business Efficiency

Salesforce Customer 360 offers businesses a deep understanding of their customers, enabling them to create personalized experiences and maintain sustainable competitive advantages. With Customer 360, businesses can:

Create a Comprehensive View of the Customer

Customer 360 provides a 360-degree view of customer data, integrating information from various sources to deliver a unique and holistic perspective. This facilitates collaboration and information sharing among departments, thereby enhancing customer experiences and building trusted relationships.

Enhance Customer Experience Personalization

With complete information about customer behavior and needs, businesses can personalize interactions and suggest relevant products/services. Additionally, with the ability to access customer data from anywhere, employees can make more accurate decisions, respond to customer needs promptly, and quickly identify new opportunities. This contributes to increased satisfaction and customer retention while enhancing marketing campaign effectiveness.

Improve Work Efficiency

Thanks to the comprehensive view and powerful analytical tools, sales and customer service teams can work more efficiently. Operating on a cloud-based platform allows departments to collaborate synchronously and effectively from anywhere at any time, thereby optimizing workflows and enhancing coordination across the organization.

Explore Key Features and Products of Customer 360

In addition to core products like Sales Cloud, Service Cloud, and Marketing Cloud, Customer 360 also offers several special solutions with standout features such as:

• Real-Time Data - Data Cloud: Genie provides real-time data, allowing teams to monitor and quickly respond to continuously updated customer information. This feature uses artificial intelligence and automation tools to ensure that businesses can personalize customer experiences from a reliable platform.
• Slack Integration: This feature connects teams, applications, and business partners on a single platform, enhancing work efficiency and collaboration.
• Finally, the capability to enhance branding through customer data enables businesses to create more accurate marketing strategies based on a comprehensive view of purchase history and customer preferences, thereby improving brand image and customer satisfaction.

Salesforce

Salesforce CRM is one of the world’s leading customer relationship management (CRM) platforms, widely used by organizations large and small globally. With flexible features and applications, Salesforce helps businesses strengthen customer relationships, optimize sales processes, and increase revenue by providing powerful information and management tools.

The standout features of Salesforce software that support effective business management include marketing management, customer relationship management, sales management, and integration with other apps and systems.

About OMN1 Solution

OMN1 Solution is a leading Salesforce partner in Vietnam, specializing in providing advanced technology solutions to help businesses optimize operations and improve business performance. With a team of seasoned experts and deep market knowledge, we not only offer breakthrough solutions but also accompany businesses on their comprehensive digital transformation journey. OMN1 Solution takes pride in being the trusted choice of major partners, continuously committed to innovation and development for the sustainable success of our clients.