Salesforce CRM: Những lợi ích và ưu điểm vượt trội

In today's digital era, Customer Relationship Management (CRM) is an indispensable part of every business. For many companies, Salesforce CRM has emerged as one of the leading customer management solutions, providing flexibility, efficiency, and time savings. Let's delve into Salesforce CRM and explore why it is the ideal choice for the customer management needs of any organization.

1.What is Salesforce CRM?

Salesforce is an on-demand cloud-based CRM platform. It is a comprehensive CRM software solution that offers effective sales, management, and customer service solutions for small and medium-sized enterprises (SMEs). Salesforce is widely used due to its high security, reliability, and flexible pricing tailored to different business sizes.

2. How does Salesforce CRM benefit businesses?

Salesforce's CRM solutions are provided through the Software as a Service (SaaS) model. It offers a complete technology stack, including everything from databases and security to workflows and user interfaces (UI). Since all platform software applications are deployed on the cloud, they can be designed, developed, tested, and deployed without incurring costs related to purchasing hardware or other IT support expenses.

On average, customers using Salesforce's Customer Relationship Management (CRM) solutions experience 38% faster decision-making, a 25% increase in revenue, and a 35% improvement in customer satisfaction.

3. Functions of Salesforce CRM

The Salesforce edition for small businesses allows users to manage unlimited customer information, track sales activities, manage tasks and events, capture leads from websites, and monitor business performance with a variety of reports. The Salesforce editions for medium and large enterprises include call scripting, team-selling functionality, business process management, approval workflows, Marketing Automation, custom applications, advanced API integration capabilities, and many other features.

4. Advantages of Salesforce CRM

Easy Deployment of Cloud Software
Salesforce CRM is a cloud-based platform that can run directly in a web browser with internet access, eliminating the need for complex server setups.

Manage Work and Data from Multiple Devices
The Salesforce CRM platform operates across multiple devices, including PCs, laptops, iPads, and smartphones. It aligns with current work trends, enabling managers to work from anywhere at any time.

User-Friendly and Customizable
It is easy to use and customizable to meet business needs. Customization is straightforward with drag-and-drop and click operations, allowing for the addition of custom fields and tabs, enhanced email templates, reports, dashboards, and automated task management.

24/7 Business Support
Salesforce offers advanced features such as marketing automation, automated approvals, and 24/7 customer support.

5. Applications of Salesforce CRM

According to the company, Salesforce's Sales Cloud provides businesses with the ability to track contacts, opportunities, and manage a team to increase sales. The Service Cloud enables companies to connect with customers and deliver premium customer service by providing visibility into customer activities and resolving issues. With the Marketing Cloud, Salesforce helps companies track the customer journey while delivering multi-channel marketing campaigns, and their Community Cloud allows companies to interact directly with customers and enable customer-to-customer interactions.

Additionally, Salesforce has integrated artificial intelligence (AI) into their Einstein platform, which simplifies analytics processes and provides more accurate forecasts, among other benefits.

Salesforce CRM has become the top choice for businesses seeking to streamline and optimize their customer relationship management processes. Salesforce CRM stands out from competitors due to its unique and superior features that meet the needs of various industries and business sizes. With its customization capabilities, analytical tools, and seamless integration options, Salesforce CRM comprehensively manages the aspects that constitute an effective customer relationship management system.