Globish Academia - Kết nối trải nghiệm xuyên suốt và đồng nhất cho học viên
Globish Academia, an online English language academy with a diverse range of learning programs.
Globish English Academy was established in 2014 in Thailand. In 2020, it expanded to Vietnam. At Globish, the curriculum is specially designed for working individuals to ensure that they can learn English effectively even with busy schedules. By connecting with thousands of native English-speaking teachers, Globish creates a state-of-the-art English learning environment for working professionals. They offer various courses tailored to different audiences, such as business English for office communication or IT English for industry-specific communication.
With a global online education system and a large number of students, how has Globish taken care of its learners?
Established and developed amidst the COVID-19 pandemic, which was initially seen as a significant challenge for Globish Vietnam, this adversity turned out to be an opportunity for Globish to gradually establish itself and grow during the pandemic through digital transformation. This included attracting new customers, improving service quality, and increasing customer engagement. Thanks to this, Globish Vietnam has achieved remarkable growth since its establishment in Vietnam.
One of the key platforms that contributed to this growth is Salesforce CRM. This solution brought significant value in addressing various challenges for Globish, such as:
Automating the counseling process for admissions, even with a large volume of data.
Standardizing collaboration between admissions, operations, and student care to enhance work efficiency.
Integrating a call center and multi-channel support to create a synchronized solution for receiving inquiries, providing comprehensive counseling, and diligent student care.
However, after an extended period of development, Globish Vietnam continues to face challenges, including:
How to automate customer segmentation, personalization, and care as the data volume grows, while marketing investments through agencies remain risky.
The need to expand into other business areas, such as B2B, rather than solely focusing on individual students to increase market share and revenue.
Synchronizing the Learning Management System (LMS) in Thailand to provide a consistent and seamless learning experience for students while minimizing manual tasks for the operations team.
Further enhancing the customer experience to increase the customer lifecycle and maintain strong relationships with existing customers.
To address these challenges, Globish Vietnam has continued its partnership with OMN1 Solution to implement various solutions, including Marketing Account Engagement, Digital Engagement, B2B Process, Omnichannel, and other integrated solutions.
With these solutions, OMN1 believes it will bring the value that businesses aim for. If you want to extend your customer lifecycle, increase revenue, and reduce costs, please contact us. The success of our partners is always OMN1 Solution's top priority.
Stay tuned for more exciting updates to see what OMN1 will bring to your business next.