Lễ khởi động dự án "Salesforce CRM for Vietcap"

On July 26, 2024, the official kick-off ceremony for the Salesforce CRM project took place at Vietcap’s office. This important milestone marks the beginning of a promising collaboration between Vietcap and its strategic partners, OMN1 Solution and Salesforce.

Strong Growth in the Brokerage Market

According to the announcement by the Ho Chi Minh City Stock Exchange (HoSE), Vietcap Securities (ticker: VCI) saw a significant increase in its brokerage market share in Q1, rising from 4.47% in 2023 to 5.57% in 2024, positioning Vietcap in 6th place. Notably, the market share for institutional clients has reached a new high of 34%, maintaining its leading position in the securities industry.

New Strategy and Strategic Collaboration

Although Vietcap has a strong presence in the institutional client sector, the company has recognized significant potential in the individual investor segment over the past two years and has shifted its strategy to focus more on retail. Vietcap has announced its intention to enhance service quality, improve features in the trading software, and recommend portfolios through the Vietcap Mobile app. OMN1 Solution and Salesforce are honored to partner with Vietcap, a leading securities company in Vietnam, to realize the strategy of enhancing customer experience, optimizing business performance, and capitalizing on new market opportunities.

Project Overview

The Salesforce CRM consulting and implementation project officially commenced in July 2024 and includes the following key components:

• Automation and personalization of multi-channel marketing with Salesforce Marketing Cloud.
• Sales and customer service management with Salesforce Sales Cloud and Service Cloud.
• Comprehensive integration with Vietcap’s internal systems, website, mobile app, and customer touchpoints.

Statement from Vietcap Leadership

At the project kick-off ceremony, Ms. Chau Thien Truc Quynh, representing Vietcap, stated: “The market is increasingly competitive but also full of opportunities. I am confident that with the relentless effort and strong commitment from every Vietcap member, along with the valuable support from OMN1 Solution and Salesforce, we will not only overcome all challenges but also achieve remarkable growth, reinforcing and expanding our position in the financial industry.”

Expectations and Commitment

OMN1 Solution and Salesforce believe that this collaboration will elevate Vietcap to new heights in delivering outstanding financial services and mark the beginning of a long-term strategic partnership between the parties. We look forward to witnessing Vietcap's sustainable growth and outstanding success in the future.