RT Holdings: Optimizing Education Management with Salesforce CRM

Challenges Before Implementing Salesforce CRM

Before partnering with OMN1 Solution to implement Salesforce CRM, RT Holdings faced numerous challenges in scaling and optimizing education management. The admissions system lacked consistency, causing delays in accessing educational programs and a decrease in registration rates. Student and parent data was scattered, making it difficult to provide timely care and support services. Additionally, the lack of connectivity between departments such as marketing, admissions, academic affairs, and teachers led to a reduction in service quality and work performance. Furthermore, the interaction experience between parents and the school needed improvement to meet the increasingly high expectations of parents. The ability to process large amounts of data was limited, making it challenging for management and the board of directors (BOD) to make timely and accurate decisions. Moreover, the absence of performance measurement tools prevented RT Holdings from evaluating and enhancing the efficiency of the staff.

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Solution: Salesforce CRM Integration

To address the challenges mentioned above, RT Holdings decided to collaborate with OMN1 Solution to implement the Salesforce CRM solution. OMN1 Solution integrated Salesforce CRM into RT Holdings' management system, providing a comprehensive solution based on the Salesforce CRM platform, including:

  • Deployment of SPS360 App and Portal: Connecting parents with the school, facilitating information management and interaction.
  • Deployment of TPS360 App and Portal: Connecting teachers with the school and parents, enhancing communication and classroom management efficiency.
  • Standardizing the Sales Process: The core Salesforce CRM helps standardize the admissions process and enhances visibility.
  • Connecting Departments: Integration of marketing, admissions, academic affairs, teachers, and customer service departments on a single Salesforce CRM core system, improving work efficiency.
  • Customer Care: Enhanced customer care and experience through integration with SMS platforms, Call Center, Payment Gateway, and Zaloforce.
  • Data Management: Salesforce CRM helps consolidate and process large amounts of data, providing real-time information to management and the BOD.


Customer 360

The integration of platforms such as SMS, Call Center, Payment Gateway, and Zaloforce has significantly improved the customer experience and enhanced service quality. With Salesforce CRM, RT Holdings can efficiently focus on and process large amounts of data, providing real-time information to management and the BOD, thereby supporting quick and accurate decision-making.

Results Achieved

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After implementing Salesforce CRM, RT Holdings has seen significant improvements. The enrollment process has been standardized, resulting in higher registration and re-registration rates. The quality of student care and interactions with parents has improved, creating a comprehensive and sustainable educational experience. Thanks to accurate performance measurement tools, the efficiency of teachers and staff has also noticeably increased. In particular, the integration of data from various school systems has provided timely and accurate information to the leadership, supporting quick and effective decision-making.

Conclusion

The collaboration between RT Holdings and OMN1 Solution has not only addressed immediate challenges but also laid a solid foundation for sustainable future growth. With the comprehensive Salesforce CRM solution, RT Holdings has strengthened its position in the education sector and expanded its influence in Vietnam. These achievements are clear evidence of the effectiveness of applying technology in management and operations, while also affirming RT Holdings' commitment to providing high-quality and comprehensive educational solutions.

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