5 New AI Features Propel Salesforce to the Forefront of B2B Digital Transformation
Salesforce has launched five breakthrough AI features in Commerce Cloud, empowering B2B businesses to accelerate digital transformation, optimize order processes, and personalize customer experiences.
As B2B enterprises increasingly focus on operational efficiency and customer experience personalization, Salesforce continues to lead the way. Recognized as a leader in B2B commerce by IDC MarketScape, Salesforce has just introduced five new features in Commerce Cloud designed to help businesses boost revenue, accelerate order fulfillment, and streamline sales processes with artificial intelligence (AI).
5 New Features of Commerce Cloud
These innovations are not only practical and easy to implement but also capable of making a significant impact on both customer journeys and operational workflows.
1. Einstein Copilot – AI Assistant for Buyers
Einstein Copilot is an AI-powered assistant that communicates in natural language, allowing B2B buyers to search for products quickly using simple descriptions or images. Users can receive personalized product recommendations, add items to their cart, and complete purchases—all within a single interface. The multichannel buying experience becomes more seamless and flexible.
According to Shane Smyth, CTO at Saltbox, Einstein Copilot not only supports buyers but also assists product managers by automating and simplifying daily tasks.
2. AI-Powered Goal Setting and Business Recommendations
Commerce Cloud enables sellers to set clear business goals directly within the platform. Real-time data from Data Cloud is processed to generate strategic, personalized recommendations, allowing B2B companies to make faster and more accurate decisions in e-commerce operations.
3. Automatic SEO Content Optimization for Products
SEO optimization is key to making products more discoverable on search engines. Commerce Cloud leverages AI to suggest intelligent edits for product titles and descriptions, helping sellers enhance visibility without relying on a specialized SEO team.
4. Support for Large Orders and Flexible Shipment Splitting
With the ability to handle shopping carts containing up to 2,000 line items, Commerce Cloud is ideal for businesses dealing with large orders or configurable products. The system allows orders to be split into multiple shipments, optimizing delivery times and enabling flexible distribution.
5. Built-in Shipping, Tax, and Payment Functions
Instead of relying on third-party applications, businesses can now utilize integrated features for shipping, tax calculation, and payment processing. This reduces technical risks and accelerates operational workflows.
Conclusion
With the rollout of these new AI-driven features, Salesforce continues to solidify its role as a pioneer in the digital transformation of B2B commerce. These AI tools not only drive revenue growth but also bring agility, precision, and personalization—three key pillars of modern sales.
In the coming years, AI will remain an essential trend for any business aiming to maintain competitive advantage and achieve sustainable growth in the digital era.
If your business is looking for a comprehensive B2B e-commerce solution, let OMN1 Solution be your trusted partner. With extensive experience in implementing Salesforce for enterprise clients, we are committed to delivering optimal solutions tailored to your unique needs.
👉 Contact OMN1 Solution today for expert consultation and implementation support 👇👇
