Marketing is accelerating at an unprecedented pace, while budgets for marketing and customer engagement teams remain largely unchanged. The pressure to “do more with less” has become a common challenge for most businesses.
To stay competitive, marketing teams are embedding AI more deeply into their day-to-day operations. In this article, we take a closer look at how AI is enabling more efficient marketing and customer engagement, why AI-powered search is making traditional metrics less meaningful, and how generative AI platforms are transforming the way brands create content.
From large-scale operational optimization to AI-generated visuals for global brands like L’Oréal, everything points to one shared goal: helping marketing teams work smarter, faster, and more creatively.
The Market Pulse - Trends Everyone Is Talking About
What Marketing Challenges Is AI Solving Today?
Marketing and customer engagement teams are being asked to scale their efforts without corresponding increases in budget. AI has become a powerful ally, enabling teams to scale content production, maintain consistency across channels, accelerate experimentation, and unlock actionable insights.
Rather than supporting isolated tasks, AI is now embedded across the entire marketing lifecycle—from planning and campaign execution to measurement and optimization. This allows marketers to focus more on strategy and customer experience, instead of being weighed down by manual, repetitive work.
When Vanity Metrics Lose Their Meaning in the Era of AI Search
User search behavior is changing rapidly as search engines increasingly display AI-generated summaries at the top of results. Today, many users consume these summaries without clicking through to the original source.
Recent data suggests that around 80% of users stop at AI-generated search results. As a result, marketers are being forced to rethink performance measurement, as familiar metrics such as organic traffic and click-through rate no longer fully reflect the true impact of content.
In this new landscape, marketing effectiveness must shift away from surface-level metrics toward measurements tied to user behavior, engagement quality, and long-term customer value.
L’Oréal Experiments with AI for Creative Production
L’Oréal is among the pioneering brands leveraging AI in digital marketing. The company uses platforms such as OpenAI and Stability AI to generate high-quality visuals without relying entirely on traditional production teams.
By combining AI capabilities with human creativity, L’Oréal has shortened content production cycles, expanded creative experimentation, and optimized resources. However, the use of AI in brand storytelling continues to spark debate—particularly around originality and the evolving role of human creativity.
From Market Trends to Real-World Execution
Shifts in search behavior, performance measurement, and the speed of AI adoption all point to one clear reality: marketing and customer engagement are entering a new era. In this environment, fragmented tools, siloed data, and manual execution can no longer keep pace with market demands.
As AI becomes deeply embedded across every touchpoint—from search and content to advertising and messaging—the core question for businesses is no longer “whether to use AI,” but how to connect data, activate engagement, and measure impact within a unified platform.
This is where next-generation customer engagement platforms—built around AI and real-time data—are taking center stage in driving sustainable growth.
Insider One - When AI Becomes the Foundation of Customer Engagement
2025 marks a pivotal year for Insider One Vietnam, with a strong focus on partnering with businesses to solve real-world challenges. Through direct customer conversations, peak campaigns, and large-scale implementations, Insider One has seen a clear shift in mindset—from “doing more marketing” to “doing marketing more effectively.”
Every initiative is driven by a single objective: delivering visible, measurable, and sustainable growth—even without increased budgets.
SeABank x Insider One Vietnam - Accelerating Growth with Data and Intelligent Engagement
As competition in the banking industry increasingly revolves around customer experience, SeABank has chosen a data-driven, intelligent engagement approach to move faster. Partnering with Insider One Vietnam enables SeABank to unify customer data, activate personalized engagement scenarios, and enhance experiences across the entire customer journey.
Insider One is proud to support SeABank in building a modern, flexible, and scalable customer engagement system for long-term growth.
From Insider to Insider One
The transition from Insider to Insider One is more than a name change—it reflects a fundamental shift in how marketing and customer engagement are designed and executed. As AI-powered search reshapes content discovery and traditional metrics lose relevance, unifying data and engagement on a single platform has become more critical than ever.
Insider One helps businesses move away from fragmented tool stacks toward an AI-native ecosystem where data, content, and engagement are seamlessly connected—from acquisition and conversion to retention.
New Capabilities That Enable Faster, More Confident Execution:
Click to WhatsApp Ads for seamless engagement
Turn Facebook and Instagram ads into instant conversations between customers and your brand using WhatsApp CTAs. These personalized interactions help generate leads, drive chat-based sales, expand first-party data, distribute vouchers, and grow subscriptions—all within a familiar, high-intent messaging channel.
Richer in-app experiences with less effort
Build more impactful in-app experiences in less time with new pre-optimized templates in Architect, Insider One’s journey orchestration tool. These templates significantly reduce manual effort while enabling high-impact execution.
Insider One MCP Server
Powered by the Model Context Protocol, this new capability allows AI to query real-time analytics data using natural language. Marketers can instantly understand multi-channel performance without navigating dashboards or exporting manual reports.
Conclusion
As AI continues to reshape marketing, competitive advantage will not come from adopting new technology first, but from the ability to connect the right data, activate the right engagement, and measure the right value. Insider One is built to address exactly these challenges—empowering marketing and customer engagement teams to work faster, more proactively, and more effectively over the long term.
👉 When traditional metrics no longer reflect real value, it’s time for a marketing platform designed for the AI era.
👉 Contact OMN1 Solution to explore the right strategy for your marketing team.
