“What is an SME?” – A seemingly simple question, but it holds the key to understanding the position and potential of businesses in today’s economy. In Vietnam, SMEs make up 98% of all enterprises, playing a crucial role in driving economic growth and generating employment. However, for sustainable development, SMEs must understand their classification criteria and leverage technology—especially CRM systems like Salesforce—to optimize business operations.

What is an SME?

“SME” stands for Small and Medium Enterprises, a commonly used term to describe businesses with a limited number of employees and annual revenue, as defined by each country’s regulations.

In Vietnam, under the 2017 Law on Supporting Small and Medium Enterprises, SMEs are classified into three categories:

• Micro enterprises: Fewer than 10 employees and annual revenue under VND 3 billion
• Small enterprises: 10–50 employees and revenue between VND 3–50 billion
• Medium enterprises: 50–200 employees and revenue between VND 50–200 billion

Currently, SMEs account for 98% of all operating businesses in Vietnam, contributing over 45% of the national GDP, according to the Ministry of Planning and Investment. Despite this, most SMEs face numerous challenges such as:

• Inefficient customer management
• Lack of a professional sales process
• Difficulty expanding market reach and retaining customers
• No digital infrastructure suitable for their scale and budget

Why Should SMEs Adopt CRM?

CRM (Customer Relationship Management) systems are no longer a luxury exclusive to large corporations. On the contrary, CRM has become a powerful growth driver for SMEs, offering benefits like:

 ✅Centralized customer data in one place
✅ Automated sales processes, from lead generation to deal closure
✅ Personalized customer experiences with real-time data
✅ Improved sales & marketing productivity
✅ Accurate revenue forecasting and business performance insights

According to Nucleus Research, businesses that implement CRM systems can see an average ROI of 8.71x, meaning every $1 spent on CRM brings in nearly $9 in return.

Salesforce CRM – The Top Choice for Modern SMEs

If you’re looking for a flexible, scalable, and secure CRM platform, Salesforce is an unbeatable choice.

With over 150,000 customers worldwide, Salesforce is not only the world’s #1 CRM but is also ideally suited for SMEs thanks to:

• Cloud-based model: No need for complex IT infrastructure
• High customizability: Easily adapts to your growth stages
• Built-in AI (Salesforce Einstein): Score leads and predict buying behaviors
• Sales & customer service automation
• User-friendly interface for all departments

Salesforce empowers SMEs to operate like large enterprises—with the right cost and speed.

OMN1 Solution – Salesforce’s #1 Partner in Vietnam

If you're an SME looking to implement Salesforce CRM effectively in Vietnam, OMN1 Solution is the partner you need.

As Salesforce’s #1 local partner, OMN1 has successfully delivered CRM solutions for SMEs across a wide range of industries: education, manufacturing, finance, retail, and more.

OMN1 does more than just software implementation—we act as your strategic digital transformation partner, offering end-to-end services from process consulting and solution design to training and long-term support.