Google Secures Deal with Salesforce Cloud to "Bring Gemini to Agentforce"
Google has officially deepened its collaboration with Salesforce to integrate Gemini into Agentforce – a major milestone that promises to transform how businesses apply AI in operations and customer service.
This partnership between two tech giants not only enhances existing AI platforms but also brings businesses a smarter, more flexible, and easier-to-deploy ecosystem than ever before.
So, what exactly does this agreement offer? How will businesses benefit from the Gemini AI model in Agentforce? Let’s dive into the details.
The Significance of the Salesforce–Google Partnership
The agreement between these two technology powerhouses allows Salesforce customers to:
- Build agents in Agentforce using Google’s Gemini AI model
- Run Salesforce on the Google Cloud platform
Salesforce states that this is an expansion of their previous partnership, which already allowed bi-directional data sharing between Google BigQuery and Salesforce via zero-copy technology (no data replication required).
This new deal also means Agentforce will integrate Gemini models, enabling agents to process images, audio, and video.
Additionally, Agentforce will be able to handle more complex tasks thanks to Gemini’s multimodal capabilities and two-million-token context windows. Agents can also respond in real time using up-to-date information from Google Search via Vertex AI.
Salesforce has also announced that Service Cloud will be more deeply integrated with the Google Customer Engagement Suite.
The goal of this integration is to enhance customer service centers with advanced AI capabilities, including:
- Real-time voice translation
- Seamless agent-to-agent handoffs
- Personalized agent recommendations
- AI-powered conversational insights across all channels
Google Cloud Infrastructure Will Strongly Support Salesforce
Google Cloud infrastructure will run key Salesforce products such as:
- Agentforce
- Data Cloud
- Customer 360 Apps
Moreover, customers will gain access to new regions and enjoy simpler procurement and deployment via the Google Cloud Marketplace.
What the Leaders of Salesforce and Google Are Saying
- Srini Tallapragada: President of Salesforce & Chief Engineering and Customer Success Officer:
“Through our expanded partnership with Google Cloud and integrations across platform, application, and infrastructure layers, we’re giving customers the freedom to choose the AI models and applications that suit their needs.
Salesforce offers a powerful enterprise-grade agentic AI platform that’s easy to deploy and delivers business value quickly.
Google Cloud is a pioneer in enterprise AI, providing some of the most powerful models, agents, and development tools in the world.
Together, we are creating the ideal environment for companies to grow with digital labor.”
- Thomas Kurian: CEO of Google Cloud:
“Salesforce’s choice of Google Cloud as a key infrastructure provider allows enterprise customers to run their mission-critical applications on a highly secure and AI-optimized platform – with minimal friction.
Our mutual customers have been asking for deeper integration between Salesforce and Google Cloud, and this agreement helps accelerate their AI transformation journey with cutting-edge AI models, agentic AI, data analytics, and more.”
What’s Coming Next in the Partnership?
Google’s Gemini models will be officially integrated into Agentforce this year, enabling:
- Prompt creation directly in the platform
- Advanced logic processing
- Deeper contextual understanding
Salesforce says that the combination of Gemini and Agentforce will empower businesses with multimodal AI agents that are more adaptable, responsive, and efficient.
In the near future, AI agents in Service Cloud will also be enhanced with features such as:
- Real-time voice translation
- Sentiment analysis
This means Google Cloud AI will enable real-time voice processing and analysis directly within Service Cloud.
Additionally, “intelligent agent-to-agent handoffs” will allow virtual agents built on Google Conversational Agents to integrate seamlessly with Agentforce in Service Cloud – supporting the management of more complex customer interactions.
Salesforce and Google Cloud are also exploring deeper integrations between Slack and Google Workspace, with features under consideration such as:
- Enterprise search directly within Slack
- Accessing, editing, and sharing Google Drive documents
- Easier information exchange between Gmail and Slack
Final Thoughts
Salesforce and Google – two tech titans – are redefining the future of enterprise AI together. This deepening partnership not only enhances user experience but also unlocks vast potential for large-scale AI application.
This deal may also explain why Salesforce CEO Marc Benioff has publicly praised Google’s Gemini, while taking subtle jabs at Microsoft’s competing AI, Copilot.
If your business is looking to apply AI in a practical and effective way or to enhance customer experience with intelligent agents, now is the perfect time to act.
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